Experiments
An intervention without a baseline is a guess. Each experiment freezes a baseline, applies a change to a defined question set, and re-measures on a fixed window.
Direct answers on comparison pages
Aug 06 → Aug 20 · 10 target questions
Adding direct answers and FAQs to high-value comparison pages increases AI recommendation frequency.
22%
31%
9%
Medium
Confidence is directional only: with 10 questions and a single measurement window, this cannot establish causation.
Independent evidence on pricing claims
Jul 15 → Jul 29 · 6 target questions
Third-party corroboration of pricing claims increases citation rate on transactional questions.
11%
12%
1%
None
Confidence is directional only: with 6 questions and a single measurement window, this cannot establish causation.
Change log
Site changes matched to visibility movement
- Aug 1913%
Updated /guides/workflow-automation
18% → 31%
- Aug 125%
Published /use-cases/revops
9% → 14%
- Aug 041%
Fixed canonical tags on /compare/*
21% → 22%